About
I’m Bern, a marketing strategist focused on building and executing campaigns across branded content, digital, and multi-platform environments. I turn ideas into real, finished work.
Currently at TelevisaUnivision, I partner with cross-functional teams to develop concepts and bring them to life from start to finish. With a background in social and digital, I’m always thinking about audiences and how people engage with content.
Outside of work, I’m usually watching a new film or streaming my favorite series. I also have a soft spot for keeping things organized and well put together, which carries into how I work.
Experience
TelevisaUnivision
Marketing Manager, Asi Studios
Lead multi-platform branded content campaigns across social, streaming, and linear. Partner with sales and cross-functional teams to translate cultural insights into campaign ideas, developing RFP responses and proactive pitches. Oversee execution from concept through delivery.
Recipient of a Telly Award for branded content work.
NYS Department of Financial Services
Director of Social Media
Built and led the department’s first social media presence, shaping content strategy, executive communications, and partner toolkits. Worked closely with leadership to develop messaging across press releases, blog content, and public-facing channels, including high-priority communications during COVID-19.
Lorem Ipsum Corp.
Social Media Manager
Managed paid and organic social campaigns for commercial clients, overseeing content production, budget allocation, and creative direction. Provided direction to designers and supervised a team of interns, guiding day-to-day execution and content development.
The Weather Company (IBM)
Branded Content Editor / Social Media Editor
Produced social video content for large-scale audiences during major weather events, leading creative development to deliver timely, high-performing stories. Managed branded content initiatives and developing interactive campaigns.